British American Tobacco South Africa - About the BAT Group
Founded in 1902, BAT is a leading consumer goods business. BAT’s corporate purpose is to create A Better Tomorrow™. This means Building a Smokeless World and becoming a predominantly smokeless business by 2035. By providing smokers with access to smokeless products, BAT can drive forward Tobacco Harm Reduction and, ultimately, make cigarettes a thing of the past.
BAT is a leading FTSE company with truly international credentials. Spread across six continents, BAT’s regions are the United States of America; Americas & Europe (AME); and Asia Pacific, Middle East & Africa (APMEA).
There are over 47,000 BAT people worldwide.
Many of BAT’s employees are based in offices, factories, tech hubs and R&D centres. Others also spend their time out on the road, helping and advising tobacco farmers and the retailers who sell BAT’s products; both valued partners who have always played a major part in BAT’s success.
BAT’s heritage – and the foundation of BAT’s success – is in cigarettes. However, BAT recognises the world is changing. BAT has a clear corporate purpose to create A Better Tomorrow™ by Building a Smokeless World. A world where smokers have migrated from cigarettes to smokeless alternatives. A world where smokers make a ‘Switch to Better’.
BAT’s ambition is to have 50 million consumers of BAT’s Smokeless Products by 2030 and to accelerate the growth of its Smokeless Products, reaching at least 50% of its revenue by 2035.
Put simply, BAT believes in a world where, ultimately, cigarettes have become a thing of the past.
You can read more about BAT’s global business on our corporate website, bat.com